royal college of art ‘time out’ postcards

It’s not easy to imagine now, what with our the Facebook and the Twitter and the Pinterest and all that, but in the days before the worldwide internet, letting people know about what was going on around town was a much more mechanical affair altogether. One of the most successful ways to let people know where to go was a rack that appeared in nearly all the pubs and bars in town filled with postcards for punters to take away for free. I think they nicked the idea from the prostitutes advertising their services in phone boxes, but there you go. So this project was undertaken for Time Out to get people to visit more bars and restaurants in their area. They are kind of deliberately non-informational, since it was apparent that the more obscure and offbeat these things were, the more quickly they disappeared from the racks.







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